1. The number of people online will continue to grow.
Although the number of people online may not seem to have much to do with blogs, it does reflect the size of the anticipated audience for bloggers. Of the more than 7.5 billion people in the world, more than 4 billion are online, and that number is expected to continue growing.
2. People will continue reading blogs.
Even more important, all those people online are expected to continue reading blogs. Almost half of the online population reads blogs, and that percentage should remain stable (if not increase) in 2019.3. Mobile is still going to reign supreme.
More than half of all Internet users use a mobile device to connect and read blogs, and the average person spends around 3.5 hours a day on a mobile device. What this means for bloggers in 2019 is that your blog should be optimized for mobile devices.4. English is the main language of blogs.
More than 70 percent of blogs published in WordPress are written in English. With its trends that dominate the world, English is likely to continue to be the dominant language used in blogs in 2019.5. Brands want to focus more on blogs.
About 55 percent of companies stated that blogs were a marketing priority in 2018. It is estimated that most of those companies will continue to focus on blogs or expand their focus in the new year.6. Greater attention to trust.
From fake news to Facebook dramas, trust was a big problem in 2018. During 2019, bloggers are expected to focus even more on building and maintaining trust with their readers.7. Greater focus on history.
The concept of "history" has spread through social networks, from Snapchat to Instagram and from Facebook to YouTube. Looking towards 2019, it will be interesting to see how bloggers use the story to develop and develop their publications.8. More video.
It is true that "more videos" has been the war cry of sellers for years, but in 2019, it will be especially true. It is estimated that the video will be behind 85 percent of search traffic in 2019.
9. Prepare to live.
What is the best way to add videos to your blog in 2019? Some say with live video. Watching live videos makes people more likely to buy a ticket for a similar event. People are also likely to pay for the opportunity to watch a live broadcast.10. Test the short format content.
Sometimes, readers just want a little snack. They do not need a detailed and detailed report on each topic. In 2019, go ahead and jump to produce more short format content, such as microblog posts, quick videos and flashy graphics.11. But don't neglect long-form posts.
Although it may be worth trying to mix short format content in your editorial calendar, don't neglect the deep and long format pieces. Google remains a big fan of the longest posts, with the average word count of a blog post on the first page of search results reaching almost 2,000 words.12. More visual content.
In 2018, 56 percent of marketing specialists said they used visual content in all their content, all the time. About 88 percent of marketing specialists used blog posts, and of those blogs, about 86 percent of the posts contained at least one visual. Visual content on blogs is expected to grow in 2019, with 32 percent of marketing specialists anticipating that they will spend more than 30 percent of their budgets on it.13. More interactive content.
The future of blogs is interactive. Interactivity increases commitment, and more blogs are expected to get on the train of interactivity in 2019. What is interactive content? Think of blog posts that include features such as quizzes, surveys and infographics.14. More personalized content.
People want relevant content that solves their problems and meets their needs. While you don't have to write blog posts aimed at a particular person, having an idea of who your target audience is and what you want will be even more important.15. More niche content.
In 2020 and beyond, blogs should be more specific. Blogs of "general" topics are quite played. To get attention next year, help zero in a niche themed area, one that has not been exaggerated.16. More brand associations.
Expect to see brands working together to produce content in 2020. Don't you think that will ever happen? He has already done so, just look at Uber in association with Pandora.17. Bloggers must anticipate the needs of search engines in 2020.
More than 70,000 searches occur on Google every second of every day. When entering 2020, Google estimates that the most effective search results will be those that anticipate what people are looking for and give it to them before they realize what they need.18. More publications optimized for voice search.
People are moving away from writing their search queries and instead talking to search engines. As devices such as Alexa and Google Assistant find wider use.
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